An Australian grocery store has launched a rainbow cake in honour of Pride month, to assist elevate cash for an LGBTQ+ charity.
Woolworths has created a restricted version Rainbow Layer cake for $10, with a greenback from every sale going to Rainbow Families.
Rainbow Families is a charity that helps help LGBTQ+ households by creating applications that assist future mother and father discover their family-making choices by way of to antenatal courses, lactation help, playgroups and children’ private security.
It has been operating since 2016.
The cake is simply accessible in choose shops in New South Wales and Australian Capital Territory.
The cake options rainbow layers with cream cheese buttercream icing and topped with rainbow sprinkles.
Guy Brent, Managing Director of Woolworths Food Company, stated: “We’re delighted to be partnering with Rainbow Families, an organisation that does incredible work in the community.
“Family can mean different things to different people and I know that, for the LGBTQ+ community, it can often mean needing more support and guidance.
“Cake is often a staple of family celebrations and so it made sense for us to create a product that families love, to support a community that loves so proudly.”
Ashley Scott, Rainbow Families Executive Officer, stated the organisation was “thrilled” to be a part of the initiative.
“February in NSW and across the country is a time of celebration for our families – a time to come together and be with our vibrant and diverse community,” Scott stated.
“Although there is much to celebrate, there is still so much work to be done before all families are treated equally. Thanks to this generous donation from Woolworths, we will be able to support even more LGBTQ+ parents and their families across Australia.”
Social media customers have been thrilled with the information, with one even saying the cake can be their birthday request.
“Oh my gosh that’s brilliant,” one particular person commented on the cake.
Another, tagging their pal, stated: “My bday cake request.”
One particular person merely described it as “fabulous”.